The raw coastal landscape stretches back to ancient times and forward to an infinite future, full of movement, oozing colours, shapes, smells, sounds. Heightening our senses. Inspiring creativity that captures what binds us, that communicates love. Nature and beauty mingling, bringing joy to faces, connecting us, filling us. Making life a bit happier. Making the world better.

Lucy Jones founded luvluc on Victoria’s Surf Coast where she creates contemporary floral and jewellery designs out of her Anglesea studio, inspired by the beauty of her natural surroundings and a lifelong passion for flowers and making things.

luvluc celebrates the merging of thoughtful and fresh design with flowers and precious metals and stones. Unique creations embrace the simplicity of nature, capturing elements of line, form, contrast and colour found from ocean to heath along the Great Ocean Road. Each is handcrafted using the highest quality materials, carefully selected and locally sourced in line with the luvluc team’s commitment to sustainable and ethical practices.

Premium floral designs feature unexpected and refreshing combinations, palettes that challenge the norm and a bold unstructured style to kindle a sense of surprise and joy. Jewellery designs draw inspiration from organic shapes found in coastal landforms, whether for a simple elegant everyday look or a slightly bolder statement… each creation revealing its distinctly earthy roots and destined to become a treasured piece.  

Whether celebrating big moments, small moments, milestones, or everyday life and love, luvluc offers a highly personalised experience and bespoke designs that make you feel special and send a heartfelt message of hope or support or care or remembering or healing. And of love.